Google Ads Audit — NSW Pro Q2
In-depth account reviews tailored for NSW businesses: structure, targeting, conversion tracking, policy compliance, and practical fixes to boost ROI.
- Focus: Google Search, Performance Max, Display, YouTube
- Coverage: Sydney CBD, Newcastle, Wollongong, regional NSW
- Deliverable: Prioritised audit report + implementation roadmap
What the audit covers
Account structure
Campaign segmentation, ad group coherence, naming conventions and best-practice setup for local NSW targeting.
Targeting & inventory
Geo-targeting, audiences, device strategies, and programmatic complements for state-level scale.
Tracking & conversions
Tagging, GA4 alignment, import of conversions, and auditing conversion windows to ensure correct attribution.
Our method — fast, practical, local
- Initial intake & access review (permissions, billing, accounts)
- Data pull & diagnostics (search terms, SKAGs, asset groups)
- Compliance check for Australian ad policies and NSW-specific requirements
- Action plan with quick wins, medium and long-term fixes
- Optional implementation support
Case studies — NSW results
Local retail (Sydney)
Restructured search campaigns, fixed tracking, reduced wasted spend — 38% improvement in ROAS in 8 weeks.
Trades & services (Regional NSW)
Target refinement and smart bidding adjustments improved lead quality and cut CPL by 29%.
Audit checklist (interactive)
Deliverables & pricing
Quick Audit
Snapshot report (7 days) — prioritised list, 1-hour debrief.
Full Audit
Deep dive, GA4 & tag build review, 5–7 page report + roadmap.
Implementation
Optional hands-on fixes, tracking implementation and bidding tests.
FAQ
How long does an audit take?
Typical turnaround is 5–10 business days depending on access and account size.
Do you work with small local businesses?
Yes — we specialise in helping NSW small businesses get measurable improvements with targeted ads.
Ready to start your audit?
Secure a slot for Q2 audits across NSW. We'll prioritise local advertisers and time-sensitive campaigns.