About Freshtopics

We craft targeted advertising across Australia — Facebook Ads, Google Ads, and programmatic channels — for local businesses seeking measurable growth. Ethical targeting, local insights, and clear ROI.

  • Focus: targeted ads Australia, retargeting ads Australia, programmatic advertising Australia
  • Approach: data-driven, privacy-aware, performance-first
  • Based in: Sydney, serving small & local businesses nationwide
Local programmatic Facebook & social Get in touch
Office overview
Campaign planning
Team workshop

Services we offer

Search & Google Ads

Keyword-led campaigns, local intent targeting, conversion optimisation for Google Search and Display.

Good for: enquiries, bookings, local leads.

Facebook & Social

Creative-led social advertising across Facebook and Instagram with layered targeting and retargeting funnels.

Good for: awareness, foot traffic, promotions.

Programmatic & Local

Contextual and programmatic buys fine-tuned for local audiences — dynamic creative and geo-fencing included.

Good for: local scale, multi-channel reach.

How we work — methodology

We map customer journeys, local search behaviour, and competitor ad activity to build a focused plan aligned to business hours, locations, and seasonality.

Rapid testing of creative, audiences and bids. We prioritise high-impact experiments and measure via conversion modelling per Australian privacy expectations.

Scale winning channels while observing Australian privacy guidance and best-practice retargeting limits to maintain consumer trust.

Case studies

Local cafe — Sydney

Increased weekend bookings by 38% with geo-targeted Facebook campaigns and Google Local promotions.

Cafe campaign

Retail — Melbourne

Programmatic ads and retargeting reduced cost-per-sale by 24% and lifted return visits from past customers.

Retail campaign

Multi-location clinic

A blended Google + social strategy improved appointment bookings and lowered ***-show rates through reminder sequences.

Clinic 1
Clinic 2

Where we operate

Head office in Sydney with remote teams across Australia. We tailor campaigns to state-level and city-level behaviour.

55 Clarence Street, Sydney NSW 2000, Australia

Our team

Head of Strategy

Ava Martin

Head of Strategy

Ava leads campaign strategy for programmatic and social channels with a focus on small business growth in Australia.

Performance Analysts

Real-time bidding, attribution analysis, and CRO specialists who optimise spend across Google and programmatic platforms.

Creative & Content

Localised creatives, ad copy, and assets for social and display to increase relevance and CTR.

Client Success

Dedicated managers for reporting, compliance with Australian advertising codes, and regular optimisation meetings.

FAQ

Do you work with small local budgets?

Yes — we design scaled testing plans and prioritize channels that deliver measurable ROI for smaller budgets.

How do you handle privacy in Australia?

We follow Australian privacy guidance: minimise PII, use aggregated attribution, and respect opt-outs and browser limits.