Facebook ads refresh m5

Revitalize your Facebook & Instagram campaigns for Australian audiences — creative refresh, audience re-segmentation, and smarter retargeting to reduce CPA and increase conversions locally.

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What the refresh includes

Creative

Creative reset

New ad formats, A/B-tested visuals and copy tailored for Australian micro-markets — shops, trades and local services.

Audience

Audience re-segmentation

Refined custom audiences, lookalikes & household-level targeting to improve relevance without overreach.

Retargeting

Smart retargeting

Staged funnels with dynamic creatives for remarketing — lower CPL and higher return visits for local campaigns.

Selected results — Australia

Case study 1

Suburban bakery — Sydney

40% increase in foot traffic during campaign weeks; CPA down 28% through local offers and ad scheduling.

Case study 2

Plumbing services — Melbourne

Lead gen form starts halved CPL after creative update and targeted evening slots on social feed.

Case study 3

Retail pop-up — Brisbane

Geo-fenced ad bursts with tailored offers drove a 3.2x uplift in weekend visits.

Request a refresh audit

How we run a refresh — 5 steps

  1. Audit existing ad sets, creatives, and pixel data to identify wasted spend and opportunity pockets.
  2. Map audiences by intent and value — separate high-intent retargeting from broad prospecting.
  3. Design new ad creative and copy variants tuned for Australian regions and cultural moments.
  4. Deploy staged A/B tests with clear KPIs (CPA, ROAS, CPL) and automated rules.
  5. Scale winning combinations and hand over a recurring optimization playbook.
Account lead
Alex Morgan
Head of Social Ads — Freshtopics

Packages & indicative pricing

Package Includes Typical monthly ad spend Service fee (est.)
Starter Audit, 2 creatives, basic retargeting $500–$2,000 $450–$750
Growth Full creative set, advanced audiences, weekly optim $2,000–$8,000 $950–$1,800
Scale Programmatic extension, cross-channel retargeting $8,000+ Custom
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Frequently asked questions

The aim is improved efficiency — we optimise to lower CPA and increase ROAS. Short-term testing may reallocate spend; long-term savings are the goal.

Yes — we follow Australian regulatory guidance, respect opt-outs and implement consent-forward solutions for tracking and pixel usage.

Typical onboarding is 3–7 business days for an audit and initial creative plan; execution timelines depend on approvals and asset readiness.
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Ready to refresh your Facebook ads?

Local expertise for Australian businesses — from Sydney CBD to regional towns.

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